Content Marketing & Strategy
SEO content marketing built around search intent
Publishing more is not a strategy. We map the keyword universe your buyers search, find the pages your competitors rank with and you are missing, clean up what is already on your site, and give your team a realistic plan to publish content that ranks and converts.
What's included
Everything included, mapped to your website
Custom SEO Content Workbook & Editorial Calendar
- Your target keyword universe
- Search intent stages: informational, commercial and transactional
- Priority landing pages
- A realistic publishing schedule
Competitor & Content Gap Analysis
- What top competitors publish and rank for
- Missing commercial service pages
- Comparison guides and high-opportunity topics
- Quick wins on existing pages
Content Audit, Pruning & Cannibalization Resolution
- Review of every existing page
- Keep, refresh, merge (301) or remove decisions
- Keyword cannibalization fixes
- One clear search intent per URL
Content Briefs & Page Optimization
- Structured briefs with H1 to H4 outlines
- Semantic subtopics and internal link maps
- E-E-A-T trust signals and conversion paths
- Optimizing and publishing articles and service pages
How it works
From the first call to the final fix
A clear, four-step process with transparent progress every month.
STEP 01
Discovery form
Share your URL, goals and current challenges in about 2 minutes.
STEP 02
Site study and call
We review your site first and walk you through real findings on a 15-minute call.
STEP 03
Custom plan
A scoped proposal or a Month 1, 2 and 3 plan built around your website.
STEP 04
Execution and updates
Hands-on work with clear monthly progress updates.
Proof
Related case study
CONTENT · SERVICE BUSINESS
Service page architecture and content cannibalization overhaul
We consolidated competing URLs, built dedicated service pages and supported them with intent-led articles.
Result: Primary commercial terms pushed to Page 1 of Google
Read the case studyContent Marketing & Strategy: common questions
Do you write the content or just plan it?
Both are possible. Every engagement includes the strategy, workbook and detailed briefs. We can also optimize and publish the articles and service pages, or hand the briefs to your in-house writers.
What is keyword cannibalization?
Keyword cannibalization happens when several pages on your site target the same search intent and compete against each other, so none of them ranks as well as it could. We fix it by consolidating pages, using 301 redirects and assigning one clear intent per URL.
How many articles should we publish each month?
It depends on your competition, your resources and the gaps we find. We recommend a realistic cadence you can sustain, because consistent, high-quality publishing outperforms bursts of thin content.
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